About Me

I understand membership organisations.

Marketing for member organisations is different. Whether your members are solicitors, healthcare practitioners, charities, coaches or consultants, you operate within frameworks of ethics, regulation and professional standards that generic marketing advice doesn't account for. I've spent years working within these sectors, learning the language, the boundaries and what actually works.

I developed Member Marketing Services because I kept seeing the same gap. Member organisations invest heavily in training, certification and representation, but a lack of professional marketing limits their visibility & growth.

Member Marketing also offers a high-value marketing member service. By helping your members grow, your organisation will grow in turn.

Find out more about my services here.

Hi, I'm Anna Riordan, owner of AER Marketing. I’m a membership marketing professional with over 20 years of experience helping professional bodies, practitioners and small organisations grow with confidence.

What I bring to your organisation:

  • Over 20 years of marketing experience across professional services, healthcare, education and more (10+ years leading marketing for member organisations)

  • Delivered over 100 marketing clinics and webinars for practitioners and member organisations

  • Experience working directly with member bodies including ADANSW & IAHIP

  • A track record of helping service providers grow their client base authentically and consistently

  • Flexible service formats designed to work within association structures and member budgets

You will always deal directly with me.

When your organisation partners with AER Member Marketing, there are no account managers or handoffs.

Your members work directly with me, Anna, someone who already understands their profession and is genuinely experienced in their profession. Administration is carried out by the team, but all training and liaison is handled by me.

Anna Riordan, BBS Marketing Management, MMII, Founder AER Marketing

Find Out More

If you want to find out more, or book a meeting to go over the options for your organisation, complete this form.