Marketing Services For Member Organisations

Flexible options designed to fit the way your organisation works

There is no one-size-fits-all when it comes to member organisations. That is why Member Marketing offers three distinct ways to work together.

01 — Marketing Your Organisation

Let us handle the marketing for your organisation

Member organisations need to show up professionally & consistently, yet sometimes their structures & budgets do not allow for a full time role in marketing. This can mean that the organisation doesn’t get the strategy & expertise it requires.

This service gives you access to a professional membership marketer at a fraction of the cost of a full time hire. We take on the marketing of your organisation itself — building awareness, driving member recruitment and presenting your association professionally across every channel.

What this covers:

  • Marketing strategy and planning

  • Social media management

  • Email marketing and newsletters

  • Website content and SEO

  • Campaign design and execution

  • Event and CPD promotion

Who it suits:

  • Associations without a dedicated marketing resource

  • Organisations going through growth or transition

  • Bodies launching new initiatives, programmes or events

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02 — Member Marketing Support

A flat-rate marketing service your members can access as part of their membership

This is the simplest and most impactful way to add immediate value for your members.

Your organisation pays a single flat rate. In return, all of your members gain access to core marketing support — at no extra cost to them. No barriers, no per-member fees, no complicated sign-ups.

Whether your members are practitioners building a client base, small organisations serving the public, or anything in between, they receive practical, profession-aware marketing support from day one.

What members get access to:

  • Guided marketing programmes designed for professional practice

  • Templates, toolkits and ready-to-use marketing materials

  • Live sessions and on-demand resources

  • Marketing clinics and Q&A support

  • Content tailored to the ethics and language of their profession or sector

What your organisation gets:

  • A meaningful, tangible member benefit

  • Improved member retention and satisfaction

  • A differentiator that sets your organisation apart

  • Support via profession-specific advice articles & promotion

If members want additional marketing support, they can sign up directly with us at a heavily discounted rate, exclusive to your organisation (see below).

03 — Association Partnership For Member Marketing Services

Formal partnership with heavily discounted member access across all levels

An Association Partnership gives your members access to the full range of Member Marketing services — at significantly reduced rates across every level.

Members can choose the level of support that suits them, at partner-exclusive rates unavailable anywhere else.

How it works:

  • Your organisation formally partners with AER Member Marketing

  • Members access heavily discounted rates across all service levels - 33% off

  • The partnership is promoted through your channels as an exclusive member benefit

  • You are positioned as an organisation actively investing in member success

What your organisation gets:

  • A premium, exclusive benefit that justifies and enhances membership value

  • Stronger member recruitment and retention

  • Association branding on all member-facing materials

  • Support via profession-specific advice articles & promotion

  • A partnership that reflects positively on your organisation's reputation

04 — Marketing CPD For Members

Empower your members to grow their practices / businesses with Marketing CPD

Offer your members relevant, expert marketing support as part of your CPD suite.

Modern marketing can be confusing and overwhelming for smaller businesses and practices. Our webinars and workshops are profession-specific and focus in on the activities that work for your member’s target audiences.

Topics Include (but not limited to):

  • Marketing Planning

  • Content & Branding

  • Getting Found on Search - Google, ChatGPT etc

  • Website Development

  • Social Media

  • Email Marketing

  • Networking & Referrals

  • Events & Talks

What your organisation gets:

  • A meaningful, tangible member benefit

  • Improved member retention and satisfaction

  • A differentiator that sets your organisation apart

We work with you to develop a series of marketing workshops & webinars, paced throughout the year, according to your budget.

Not Sure Which Model Fits?

Every organisation is different. You can start with Marketing Support and add Marketing As A Member Service later, or vice versa. We will talk through your organisation, your members and your goals, and recommend the right fit.

All pricing is tailored to the size and structure of your organisation.

Get In Touch to find out more, by using the contact form below.

Let’s Talk

Contact us to find out how we can work with your organisation to support member growth & retention.