Marketing Services For Member Organisations

Flexible options designed to fit the way your organisation works

There is no one-size-fits-all when it comes to member organisations. That is why Member Marketing offers three distinct ways to work together.

01 — Member Marketing Support

A flat-rate service your members can access as part of their membership

This is the simplest and most impactful way to add immediate value for your members.

Your organisation pays a single flat rate. In return, all of your members gain access to core marketing support — at no extra cost to them. No barriers, no per-member fees, no complicated sign-ups.

Whether your members are practitioners building a client base, small organisations serving the public, or anything in between, they receive practical, profession-aware marketing support from day one.

What members get access to:

  • Guided marketing programmes designed for professional practice

  • Templates, toolkits and ready-to-use marketing materials

  • Live sessions and on-demand resources

  • Marketing clinics and Q&A support

  • Content tailored to the ethics and language of their profession or sector

What your organisation gets:

  • A meaningful, tangible member benefit

  • Improved member retention and satisfaction

  • A differentiator that sets your organisation apart

If members want additional support, they can sign up directly with us at a heavily discounted rate, exclusive to your organisation.

02 — Association Partnership

Formal partnership with heavily discounted member access across all levels

An Association Partnership gives your members access to the full range of Member Marketing services — at significantly reduced rates across every level.

Members can choose the level of support that suits them, at partner-exclusive rates unavailable anywhere else.

How it works:

  • Your organisation formally partners with AER Member Marketing

  • Members access heavily discounted rates across all service levels - 33% off

  • The partnership is promoted through your channels as an exclusive member benefit

  • You are positioned as an organisation actively investing in member success

What your organisation gets:

  • A premium, exclusive benefit that justifies and enhances membership value

  • Stronger member recruitment and retention

  • Association branding on all member-facing materials

  • A partnership that reflects positively on your organisation's reputation

03 — Association Marketing

Let us handle the marketing for your organisation

Member organisations need to show up professionally & consistently themselves, and sometimes the structures & budgets do not allow for a full time role in marketing. This can mean that the organisation doesn’t get the strategy & expertise it requires.

This service is available as a standalone offering or as an addition to either of the member services above. We take on the marketing of your organisation itself — building awareness, driving member recruitment and presenting your association professionally across every channel.

What this covers:

  • Marketing strategy and planning

  • Social media management

  • Email marketing and newsletters

  • Website content and SEO

  • Campaign design and execution

  • Event and CPD promotion

Who it suits:

  • Associations without a dedicated marketing resource

  • Organisations going through growth or transition

  • Bodies launching new initiatives, programmes or events

Not Sure Which Model Fits?

Every organisation is different. You can start with Member Marketing Support and add Association Marketing later, or vie versa. We will talk through your organisation, your members and your goals, and recommend the right fit.

All pricing is tailored to the size and structure of your organisation.

Let’s Talk

Contact us to find out how we can work with your organisation to support member growth & retention.